We’ve been frequently asked to define the traits of a successful shelf talker. This is an important inquiry! On my travels I have seen a lot of shelf talkers that don’t communicate nor engage. It appears (by watching the shelves of many talkers) that the majority of sales professionals are simply trying to verify the items on their to-do list.
The majority of shelf-talkers occupy space and appear to be in a state of being. It shouldn’t be that way. Numerous studies reveal that more than 50% of purchase decisions occur at the point of purchasing.
That’s right, a lot of consumers aren’t sure what they are looking for at the time they visit a shop and need assistance in making the right choice. In the event that stores are being cut down, shelf-talkers who are effective (aka silent sales experts) can and will move products. Effective merchandising can be a fantastic method to differentiate your company and the products you sell.
The word I highlighted was “engages” in the above paragraph because, as you’ll see in the next section, getting the attention of the customer and engaging with them can be just half the fight.
Engaging Shelf-Talkers Are Distinguished By The Following Characteristics:
1.) Inspiring Shelves Talkers Use Large Fonts, Or At The Very Least, A Large Enough Font Size That People Can Easily Read Them.
The population is ageing (as do I) as one age and loses his or her capacity to look back in the same way as the old days. (If you’re not seeing it today, you’ll be soon. No pun intended!) The typefaces you choose should be clear and bold. Use the following colours that are simple to read: black white, red and black. In the end, customers don’t have to look up to read the labels on your shelves.
2.) Talkers On The Shelf That Are Engaging Can Be Read And Are Readable Even When The Consumer Is Moving.
Consumers are very fast moving and if you’ve ever spent time on your account looking at them, you’ll see the meaning. To attract the attention of those who move fast, the sign should not just have the correct size of letters, but also have the type of font that is easy to see while moving.
Avoid fonts with crazy designs. If you’re unsure, create an announcement, place it up, and then see what it looks like as you walk by it. If you don’t understand the meaning when you get close, back to drawing on the shelf strip.
3.) Interacting Shelves Talkers Are Imaginative – However, They Are Not Particularly Creative.
Isn’t that a paradox? There’s more than just fonts that hinder your work; excessive creativity may cause harm as well. Creativity is good however, not at the cost of the message. Graphics and images can interfere with the effectiveness of your audience. An attractive sign design is innovative and emphasises the distinct selling point or story of the product, while also making a point of the talents of the artist.
4.) Talkers On The Shelf That Are Engaging Can Be Informative At A Minimum In A Compelling Way.
This is going to be a hot topic here! I am averse to tasting notes. I believe they are useful in the world of beverage sales, but in reality, the majority of descriptions are based on a plethora of phrases such as “hints to pear” and “a flower arrangement”.
Additionally, I believe that sales professionals often utilise these descriptions as they are easy to obtain from the Internet or from the manufacturer. I am convinced that both the salesperson and the retailer have a lot more knowledge about the best way to market the product on a particular market than the vendor and, in some instances, just a few miles away.
In the context of shelf-talkers, I’m concerned with two different ways. The first is that there are more than enough words for the space. As a result, because many shelf-talkers have the same design, the one that stands out. This is the main goal of a shelf-talker, to be distinctive.
Shelf edge strips need to have a principal central point. Anything other than what is visible when examining the bottle. If the product offers one positive aspect, it’s the thing that should grab the attention of consumers. You just got a 93 score in an important trade magazine This is what will be the focus of attention for the consumer. It’s definitely more time-consuming to get your shelf-talkers to stick out however you’ll be rewarded for the extra effort.
5.) Talkers On The Shelf That Engage Are Maintained And Don’t Appear To Have In Use Since The Wine Was First Invented.
Retailers are aware of the need to mix things up some. That’s why it can help provide your store with a new appearance every once in a time. Sometimes, simply shifting the product from one side of an aisle another creates an impression of a brand new product.
The funny thing is that we’ve had it all along. It was only two feet in the opposite direction! A well-maintained shelf-talker could create the impression of a brand new product and, this fact alone, could increase sales.
How To Get The Most Value From Your Shelf And Hangers?
These tiny door hangers bring attention to your brand’s products and specials, and can play an important role in helping customers to shop, locate and purchase your product. How can we maximise the impact these shelf talkers influence potential buyers, and ensure that we’re getting the greatest benefit?
- Use Big Fonts
The simpler a shelf wobbler title is for you to scan in motion or from at a distance, the better efficient it is at bringing the attention of potential buyers. Don’t force people to stand too close to look at what you’re selling; the likelihood is that they’ll just walk past instead.
- Make Shelf Talkers Simple To Read While You’re Passing By
Shelf talkersThe combination of the large font and eye-catching message can draw the attention of your customers very well. Instead of a lengthy article about the product, begin with a powerful headline that is an introductory benefit and make the additional information as short as possible. Bullet points are great to accomplish this.
- Relax On The Design
The use of too much colour or a hectic design could detract from the message you want to convey and will not make your speaker stand out from the rest of the crowd.
Make the design of personalised door hangers as straightforward as you can to allow your shelf talker to deliver your message and help promote your product without being overwhelmed by all the other noise caused by other promotions and products in the aisles of the store. It doesn’t mean that your style should be dull. It should be distinct. Be bold, creative, and daring. Be different, but not identical to others.
- Create Your Shelf Talkers Informative
When you’ve captured the attention of an interested buyer it is essential to increase the impact of your headline (which must be a catchy unique selling point) by providing additional information or details which is likely to lead to an offer.
There is no need to be a genius, just concentrate on your product’s strengths and make it a selling point. Consider the product from the perspective of a buyer “I’m here now and I’m paying attention. Make it worth it and you’ve made a sale’. Here’s a fantastic guide about how you can write content for shelf talking devices.
This is how it is!
