As digitalisation increases rapidly, the demand for mobile apps has risen exorbitantly where the mobile app design is becoming the centre of attention. Mobile phones started gaining popularity in the early 1970s when people needed a source of communication to stay connected with relatives and friends living far away. Soon it became a source of information for various industries where they were trying to research various topics. With more advancement in technology, apps came into existence, leveraging users with efficiency and automation. Here major of the work revolved around applications that made life easier by providing a single platform for gaining information, buying, and selling products and services.
As the demand for apps increased, developers started experimenting and designing unique apps that provided smooth integration and processes. From built-in mobile phone apps to those that need to get downloaded from play stores, app designing and development became an intricate part of mobile phone development. These apps provide various services that improve users’ usability, engagement, accessibility and user experience. These areas are the primary concern of businesses today, so they need more attention regarding app design.
What is a mobile app design?
Mobile apps make a mobile phone worthy of its prices as they decide the success of such devices by providing robust functionality. App designing is a part of mobile phone development without which a smartphone won’t work properly. Companies hire app designers to give the app a good look, whereas the developers make it work properly. The mobile app design is a blend of user interface and user experience that can make a mobile application a success overnight with the correct usage of colours, texts, layout, widgets, speed, loading time, features and other functionalities. Thus, it becomes essential for businesses to look for professional developers and designers with the required expertise and experience to create innovative apps that mitigate rising future issues.
Best Mobile App Designing Points to Remember
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Choose beautiful icons
When seeing an application, the first thing users notice is its overall look which usually contains icons; where some like sharp, edgy icons, others may prefer a smooth round icon. Many users delete applications because the icon gives the app a terrible look. Further, it changes the home screen appearance making it look ugly. Therefore, mobile app designers should create app icons that look attractive with the correct use of colour schemes. Look at the Instagram and Twitter icons on your smartphones that are simple and beautiful. Instagram, for example, uses a blend of different vibrant colours without any text that makes it different from Facebook. Further, it has round edges giving it a smooth look.
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Screen Loading
Users do not like screens that take a lot of time loading, often causing monotony amongst them. Apps are built for quick access and browsing. If a mobile application fails to do so, it is considered inefficient, often leading to users uninstalling it. Many mobile devices come loaded with all the data except the database calls providing a seamless experience to users. However, a few of them may take a lot of time loading, decreasing customer excitement. The mobile app design should focus on developing fast, efficient and smooth applications that load swiftly instead of leaving the users waiting to keep the users hooked.
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Device Software and Hardware
Mobile applications facilitate users with every aspect of the operating system, from device storage, cameras, card scanners, and fingerprint sensors. The iOS and Android systems offer native user interface elements and functionality that users are well aware of.
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Transitions
The apps use two types of transitional effects for the apps. One a slide and the second a push. The slide gives the impression of the previous screens still being underneath it, allowing users to revert to it anytime. Imagine reading a post on Facebook and then exploring further to the feed. Whereas a push screen transition removes the previously used screen out of view. It gets used when users do not want to return to the old pages. The selection of these screen transitions depends on the motive of an app. If an app gets created for daily usage, users might want the slide option, and if not, they always have the push transition effect. Therefore, deciding the mobile app design here can be challenging.
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Notifications
Customers do not like too many notifications, and often it is one of the biggest reasons for an app failure. According to recent research, nearly 71% of the users uninstall apps because of non-stop notifications that might distract many. The mobile users want a robust and swift app with limited notifications, and if it fails to provide these services, consumers do not wait to uninstall the app. Hence, this often leads to enormous losses for the company because, after all, who would like a screen full of notifications that serve them no purpose? Thus, the developers should run various tests before launching an app to decrease the chances of errors and loss.
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Colour Theme
When developing mobile applications, the designers often start deciding the colours that can be used to make the app look more appealing. But before that, they should know the organisation’s goal and requirements to create an app that depicts its motives. Though it is one of the crucial factors that can emotionally appeal to users, many developers and designers ignore it. A good colour combination adds value to the app. Imagine an app with bold text and light colours that do not match. No user will like it. We have many examples of applications that failed because of the colour combinations that made the mobile app design outdated.
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User Experience
A company works to facilitate users with the best of everything, and in this, we are talking about mobile apps. As mobile development increases every day, designers and developers are experimenting with new technologies to integrate them into the device. However, non-design concerns also need attention, which may also be another reason for the uninstallation of apps. The apps should provide an enhanced user experience to contribute to app retention. It is one of the main key factors that can be the reason for an app’s failure or success.
The mobile app design decides the future of the applications, but it also depends on the businesses it is working for. Thousands of apps get created every day, and one out of a thousand fails daily. Hence, showing app development is a challenging task requiring the required expertise and knowledge to succeed.
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