Most small business owners do not have the bandwidth to manage a social media account – leave only the budget to hire a dedicated team or social media manager.
But that did not make social media management unimportant. People want to be able to connect with business and social platforms: Facebook, Instagram, LinkedIn and even TikTok. Without a good presence, your company can be overlooked, losing customers to competition — or worse, indicating that it is being overlooked.
In addition, you may miss new customers. More than 40% of digital marketers use social media to analyze brands and new products.
For those who apply for the season, we have an 18-minute plan. This program takes you minute-by-minute through the needs of the community, highlighting advice and saving time along the way.
Use it if you have more time for a relationship. But for those who don’t, here’s how to make every minute read.
Eighteen minutes of social media planning per day
This is the latest news for how to stay ahead of the game.
Minutes 1-5: Public attention
Start with five minutes of focused public attention. What exactly does this mean? In simple terms, it goes down to analyzing the conversations people have in advertising about your business niche.
Public listening can include keyword tracking, hashtags, announcements, and information for your brand and your competitors like for a truck website design. But do not worry, you will not search the internet yourself. There are tools for easy viewing (* cough * media management tools like Hootsuite).
You can customize the channel to monitor all your social channels from a single dashboard. This makes it easier for you to engage with followers, customers, and prospective buyers later.
Here are some things to look for in a daily life:
- Say your name
- Describe your product or service
- Specific hashtags and / or keywords
- Competitors and partners
Company history and status
If your business has a physical location or in front of a store, use geosearch to find local conversations. This will help you focus on the customers around you and the topic they are thinking about.
TIP: If you have more time to invest ahead, take our free Hootsuite tutorial to save more time in the end.
Minutes 5-10: Analyze the brand tags
Spend another five minutes reviewing your findings. Doing so will help you improve your public listening and marketing efforts. Here are some things to keep in mind:
Situation
Feeling good is a good place to start. How do people talk about your brand? It would be nice if it were the best. If not, start thinking about how you can improve the discussion.
Feedback
Do your customers have direct feedback about your business? Search for techniques and repetitive insights that you can do in it.
For example, if you run a restaurant and a lot of people find the music too loud, turn it off. If you offer products, such as the same gym, and customers show interest in other color options, you have discovered new sales opportunities.
Trends
What is happening now in your company? Finding them can help you identify new niches and audiences. Or maybe they will motivate content for your next marketing campaign. Better yet – perhaps they will inform the development of a new product or service.
Intent to buy
Listening to social media involves more than just pursuing current customer conversations. Track keywords or topics that customers may use when buying your product in the market.
For example, if your business is a travel provider, you may want keywords like “winter blues” and “holidays” in January.
Updates
Do you see new words coming out? Or, you may have seen the typical typo when people mentioned your name. Perhaps a new competitor has entered the game field. Watch out for what to add to your ad list playlists.
Minutes 10-12: Check your content calendar
Check your content calendar to see what you plan to publish that day. View images, photos, and record all activities twice. Be sure to rewrite one last time to catch last minute typos.
Hope you already have a plan to market your ad ads and content calendar in place. If you do not, plan to spend about an hour each month thinking and reasoning, and filling out your calendar.
Whether you’re exporting content creators, taking advantage of free tools, or doing everything yourself, creating a robust interactive marketing strategy can make social media management easier.
TIP: If you do not have the time or budget to create productive content, consider adding user-created content, memes, or saved content to your social media calendar.
Minutes 12-13: Plan your posts
With the right tools, you can customize your advertising campaign rankings in about a minute. All you have to do is add your content, select when you want to post, and then customize it.
These applications are especially useful if you want to publish content when you are on vacation or when you are not at all. Using a social media management system like Hootsuite, you can schedule multiple posts ahead of time, so you only have to do it once a week (making time for another task on this list).
Organize content at a time when people can be online. Overall, Hootsuite research has found that the best time to post on social media is between 9am and 12am EST. But this may vary by platform. Of course, it depends on the location of your audience.
Tip: Use research to see when your audience is often online. It may vary from global average.
Minutes 13-18: Interact with the audience
Before signing up, take some time to interact with your customers. Answer questions like comment and share posts. The more active you are, the more people will associate with you.
The better the experience, the more people will buy you and support your business. In fact, more than 70% of customers with positive experiences with the brand and social media can support friends and family.
To save time, you can create templates for normal responses. These are especially useful when you find yourself sharing the same details, such as work hours or return orders.
But do not use the answer on a plate. People appreciate being fair and want to have someone to associate with. Even simple things like leaving customer feedback increase customer approval.
Tip: If possible, try to get involved as soon as you post content. If your time is good, your audience will be online and engaging. This way, you can connect with people instantly and maintain a positive response time.
