You already know that product testing is important. They build trust between you and your customer and your products, they improve SEO, increase conversions, and more. But the bigger question still remains: how do you get customers to leave them?
Promoting customers to review products is a challenge for almost all ecommerce customers. It gets harder (worse) when you start from scratch. But when you consider the impact of research and build trust and marketing, the effort is worth it.
Econsultancy writes, “The first step in evaluating a product or service is to understand that people do not want to explore it.” Unless you are a well-known brand that builds on reviews (like Amazon), most customers don’t want to spend precious time writing reviews on your website. The fact is, you need to give people a reason to write about you.
With that in mind, let’s take a look at what you can do to start promoting better customer reviews.
Where can a customer find reviews?
Online browsing comes from a variety of sources. These online surveys are a key pillar in building a loyal customer base that can literally support your company’s business.
While it is easy to post positive customer reviews on your own website, it is unlikely that your website will be the first place or the only place where customers can search for information.
Google’s quick search for “how many search sites are available” makes 1,120,000,000 awesome!
Business reviews, “” 22 customer survey sites for collecting business and product reviews, “and” 15 more business survey sites. “
These listings include sites like Amazon Customer Surveys, Angie List, Options, Trustpilot, TestFreaks, ConsumerReports, TripAdvisor, Yelp, and Google My Business.
Regardless of your product type, such sites can play an important role in determining the success of your business.
Depending on how desirable your customers are and how often they want to invest in research, they may be looking for information about your product and your competitors. In addition, many customers want to know what your customers say about a particular product as well as the level of service offered.
Because of this interest, it is important that you do such research regularly about yourself. Before talking to your customers, understand what your prospects are and the perceptions they may have about your product.
Just ask
Claims can be difficult, especially if you do not pay any property fees. But when it comes to positive reviews, there is nothing wrong with asking right away.
According to a Bazaarvoice survey, 90% of participants said they had written reviews to help others make better purchasing decisions including leaking air conditioner services, while 70% said they wanted to help companies improve the products they carry. By helping with the facts and your research request, many people will be more than happy to help spread the word.
When writing your request, be sure to pay attention to the language you use. Eliminate sales terms and focus on the buyer rather than the seller. Instead of asking “Would you like to leave us a review?” – For example, try: “Let the world know what you think of your new [insert product here].” You may want to add a small part to help business in your generation.
Shopify added that time is of the essence. The best time to reach customers is a week or two after the product is delivered. “This allows the customers to get enough time before adding the product in their cart. Just don’t take it too long – in this age of attention-grabbing, you want to feel when they’re ‘still fresh’!
Give motivation or incentive
No matter how unselfish your customers are, people usually give when they know they are going to get something from them. Even small stimuli – such as a 5% reduction in your next system or an upcoming summary – may be sufficient to stimulate analysis. Incentives can also be used to promote entrepreneurship and increase the value of customer lifetime.
While this process works, Neil Patel warns that motivation may be the gray area of values for new customers desperately looking for better research. “Even if you are not offering something really big to your customers, make sure they are motivated enough to write a great review on your site.” Make sure you are looking for an honest, non-judgmental review, if you offer a reward. It is good for marketers to reveal this fact in their stories.
Use social networks
Your store is not the only place where customers can search for your product information. If you get positive feedback about a product on Twitter, Instagram, or any other platform, consider sharing it with your store to a higher level (try creating some rankings on Google Alerts to know when and where you are discussing it.). The change is also true: you can post your store reviews on social media to build your brand and encourage customers.
Of course, social media is huge when it comes to user-generated content, according to the Yotpo research application. They advocate posting product photos on Facebook with questions to stimulate discussion: “Common forums are associated with questions that will encourage feedback from those who may or may not be able to reach.”
Invite users on networks like Pinterest and Instagram to share their experiences visually. For customers who spend time, uploading photos or videos may seem easier and more effective than writing a text review.
Use the app
There is no shame in using apps to collect and organize your customer reviews! We support Juniper. The Shopify store app can be customized to send automated surveys, help improve your performance in Google shopping, as well as display attractive surveys in your online store. Check out Junip today to see how it simplifies your search results.
Keep in mind that a business which displays a bunch of great reviews to the audience thrives exceptionally.
Read More : Travelers Concerned For While On a Trip
