It is indeed true that Search engine optimization is becoming a prominent part of Digital marketing and there are numerous people who are willing to be a part of this domain. That’s why in this article, we will discuss some technical Seo interview questions that can help a fresher or experienced candidate in the Seo Interview.
Technical Seo Interview Questions
What is the importance of Seo in Digital Marketing?
In Straight Words, Search Engine Optimization is a process of improving or optimizing your webpage or website to improve its visibility in the SERP.
Define the key factors involved in Technical SEO?
According to SEO Experts, Search Engines usually give preferential treatment in SERPs to websites that display certain technical characteristics. Like
- Using SSL
- Website is mobile-friendly
- Speed your site up
- Fix duplicate content issues
- Create an XML sitemap.
- Consider enabling AMP.
- Add structured data markup to your website.
What is an SSL Certificate and why is it needed?
There are Five Possible Reasons why you need to use an SSL Certificate
- SSL Protects Data
- SSL Affirms Your Identity
- Better Search Engine Ranking
- SSL Helps You Satisfy PCI/DSS Requirements
- SSL Improves Customer Trust
What is the Importance of Link Building?
In Simple terms, Link Building is the process of acquiring inbound links from other websites toward your Website or webpage. Link building helps in acquiring numerous high-quality links and if search engines consider it relevant to a particular keyword, it will rank higher in the SERP.
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What is PageSpeed Insights Tool?
PageSpeed Insights (PSI) covers the performance of a page on both desktop and mobile devices and gives ideas on how that page might be improved.
What is 301 redirect?
301 is an HTTP status code sent by a web server to a program. A 301 defines a permanent redirect from one URL to another, meaning all clients/Users that demand/Request an old URL will be naturally redirected off to another URL. A 301 redirect ranking URL from the old URL to the new URL. It is most usually utilized when a page has been permanently moved or deleted from a site.
Which Meta Tags are Critical?
There are numerous meta tags used in on-page SEO, but there are some essential meta tags that are required to achieve good results. Let us take a look:
- Title Tags
- Meta Description Tags
- Heading Tags (H1-H6)
- Image Alt Attributes
What are No-follow and Do-follow Links?
Do-Follow Link
A do-follow link that supports SEO by passing the DA ( Domain Authority ) of the origin site to the destination site. This passing is named, “link juice.” Acquiring do-follow backlinks will support improving DA ( Domain Authority ) which eventually improves Keyword Ranking
No-follow
A no-follow link, or backlink, is a backlink that doesn’t pass DA to the site it is linking to. These backlinks don’t help regarding SEO.
To make a link nofollow, add rel=”nofollow” to the code while linking to a site.
What is a landing page?
A landing page is a web page that a user ‘lands’ or reaches on when he/she taps on a particular link.
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