“There is no bigger certificate than audience appreciation.”
This quote holds to every business field and every business event. But audience appreciation comes second; the first step in this process is engaging the audience.
So, how do you do that? There is no one particular roadmap to achieve this, but we have created a guide of ideas that would help you engage the audience at your upcoming event. So, stay with us till the end as we will be giving out some latest ideas.
Ideas To Engage Your In-Person Audience
You must already have heard about a series of ideas around your audience engagement, but here we present some latest ideas that no one must have heard of.
Social Media Wall
Social media is an integral part of any business or brand as it offers several significant benefits like social presence, a sense of trust, user-generated content, and many more. So, presenting the engagement you are getting on social media would take the engagement in your events to new heights. Social Media Wall allows you to do that.
The social media wall is a unique presentation of user-generated content in photos and videos acquired from multiple social media platforms like Instagram, Facebook, Twitter, Youtube, and LinkedIn on digital screens.
Social media walls are a brilliant marketing feature suited to promote a business across various business touchpoints, such as websites, social events, social ads, email campaigns, etc.
Social media wall events ensure excellent audience engagement at in-person events through their captivating appearance. But there is more to the social wall than just their great looks, as social media walls display user-generated posts of the audience on their display.
Now, what this does is that it encourages other in-person audiences to post about the brand to appear on the social wall.
This part enhances the engagement around your event, and a social media boost is an additional boost.
Polling
Whether delivering feedback before or after a presentation, polling allows your audience to interact with your presenters in real-time. The audience can also direct panel discussions by voting on their favorite themes. Simple polls include assigning a star rating and asking single or multiple-choice questions.
Consider conducting a poll with a short time limit to encourage users to respond before the poll closes.
Your in-person guests can answer polls in real-time while their virtual attendees complete polls on their desktop using your event app. This ensures more accurate polling results and brings both audiences together during sessions.
Peer-to-Peer Fundraising
To increase donations, peer-to-peer fundraising relies on people sharing the fundraiser with their networks. Although fundraising frequently incorporates a physical component, such as a marathon, an all-digital fundraiser is also viable.
Set up the donation platform and fundraiser information. After that, participants can join and establish their fundraising page to share with the people they know. Involving this with a social media challenge is another excellent approach to getting people excited and involved.
Use Reminders And Push Notifications
Conferences can last many days and include multiple presenters and live feeds. Use notifications to inform your guests about any changes or calls to action.
Notifications enable you to provide tailored or broad updates to your audience, making them feel included and reminding them of future events. You can also notify your live audience of a session modification or cancellation before they walk across the convention hall and discover it has been cancelled or relocated.
You may improve conference interaction by presenting special discounts and sponsored communications to your audience via push notifications.
Break Up Your Sessions
Sessions at formal events are typically 30 or 60 minutes long to make scheduling and navigating the actual venue easier. However, your audience may be exposed to repetitive content to fill the time.
If the sessions are too long, they will lose interest rapidly. Using different session formats to break up the monotony of your lectures is an idea for an event. For example, instead of waiting until the end to introduce Q&As, do so right away to keep both audiences engaged. In addition, breakout sessions should be introduced often throughout the event to encourage participation.
Music Band
As music is passionate and appeals to a wide range of individuals, it can be a great form of entertainment. Make it more exciting by putting unique instruments or something unusual on stage, such as duelling pianos. You may even divide the audience into groups and have them compete in a musical riff-off or perform musical challenges like singing lines one after the other to create an echo effect.
Wrapping Up
Audience engagement is one of the critical aspects that decide the success of every event. To ensure a high level of audience engagement in your future events, you should use a social media wall created using Taggbox. Taggbox is the leading user-generated content platform and social media aggregator tool with a series of brilliant personalization, moderation and customization features.
