For decades, email marketing has been one of the primary marketing activities for many organizations, and some still heavily rely on it. But the question is, will email marketing or email marketing services in Delhi still be Email Marketing Effective in 2022, or should we focus on other marketing activities?
If you’re a marketer, you’re probably aware of the power of email marketing for lead nurturing. This is because most marketers use email marketing power to influence purchase decisions.
Email marketing, when done correctly, has the potential to increase both customer engagement and retention. Other similar tools, such as search engine optimization and social media marketing, have taken over the internet to compete with email marketing. As a result, many marketers have shifted their focus to these channels. Some have even invested resources and time in learning how to use these tools to their advantage.
As a result, many marketers are concerned about the future and viability of email marketing. As a result, the question “Is email marketing dead?” arises. This is one of many questions that digital marketers and brands face. Let us walk you through the marketing strategy that will assist you in answering this question.
The Email Marketing Statistics You Need to Know
Email is a necessary part of most people’s lives. Globally, there are around 5.5 billion email accounts in use, and this figure is increasing year after year. Furthermore, more than half of those email users read marketing emails between 10 and 60 minutes per week.
Email is used by more individuals than social networking. Email is undeniably more efficient than social media. According to Pew Research, 92 percent of internet users use email.
Only 79% of internet users have a social networking account. Even though 90% of emails are delivered to the correct inbox, only 2% of a company’s Facebook followers see it.
Why is Email Marketing Strategy Still Relevant in 2022 & Beyond?
So, if you’re curious to know why you should still send emails when almost everyone is living their lives on social media, here is a few main reasons why email marketing for IT services is still the easiest and most direct strategy for building your brand online.
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EMAIL ASSISTS YOU IN REACHING MORE PEOPLE
Despite the rise in popularity of chat apps and social media, email remains an essential part of everyone’s daily online life. According to Statista, the number of global e-mail users will reach 4.1 billion in 2021, with more than 306 billion emails sent and received every day.
In 2025, this figure is expected to rise to 4.6 billion users and 376 billion emails per day. When compared to Facebook’s 2.6 billion users, it’s easy to see why email is the most Email Marketing Effective way to reach more people.
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EMAIL MARKETING OUTPERFORMS MOST MARKETING CHANNELS IN TERMS OF PERFORMANCE
If you believe that other online marketing tactics, such as social media advertising or pop-up ads, are more Email Marketing Effective than emails in capturing users’ attention, you may be overlooking the bigger picture. Consumers in 2022 have reached the point where they ignore most pop-up ads, social media ads, and other advertisements. Emails, on the other hand, stand out because they are more personal and arrive in the user’s inbox.
An email, when done correctly, can create a personal connection, and people are more likely to respond to it than social media advertising (that is a sales pitch). Furthermore, email marketing has produced the highest return on investment (ROI) over the last ten years. It also has the maximum conversion rate for purchases designed to respond to promotional messages (66 percent).
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RELATIONSHIPS ARE CREATED THROUGH EMAIL MARKETING
One of the main reasons an email marketing strategy is still the best online marketing strategy is the ability to build a relationship with a (potential) customer. You can’t build a relationship with your customers online if you use social media ads. However, in the case of email marketing, this is entirely possible.
Emails enable you to send highly personalized and targeted campaigns to specific users, automating their journey through your website. Emails, for example, can help you build a valuable relationship with your customer by introducing your product or service, taking them on a journey and keeping them updated about your products and services, and thanking them for purchasing the said product. This, in turn, boosts your brand.
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IT GIVES YOU THE ABILITY TO MONITOR ALL CUSTOMER ACTIONS
A well-executed email marketing strategy provides you with a direct line to your customers’ actions, from how many users open it to what elements in your emails they click on and why they click on those elements. This way, you can determine which headlines or content are most Email Marketing Effective and tailor your strategy to attract more customers.
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IT IS REASONABLY PRICED
Yes, we know you were hoping we’d get to this one. You can reach a large number of consumers for pennies on the dollar per message. With email marketing, the cost per (possible) conversion is so low,
SendGrid, for example, charges 0.0006 cents per message at the Platinum Marketing Email level. You can send up to 12,000 emails per month for free with Mail Chimp. They also have larger monthly plans for growing businesses with up to 600,000 subscribers, as well as high-volume sender plans for anything above that. Vertical Response, another email marketing company, provides free email marketing for up to 4,000 emails per month and 1,000 email contacts. Subscription services are also available for high-volume senders.
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IT IS PROMPT
Yes, one of the advantages of email marketing is that it can help you sell your products if you attempt to reach them correctly. It is critical to make use of all available customer data and information. Sending a special offer on a customer’s birthday or informing them that their favorite dish is half off is far more effective than simply sending them a menu.
This email business model also allows marketers to create seasonal offers, such as a holiday special or an annual sale. Develop a feeling of urgency for any offer – the customer is more likely to buy when an offer is about to expire.
Final Thoughts
As a marketer, you require legit email marketing services in Delhi so that you can concentrate solely on renewing your strategies and improving your marketing performance. This is due to the increased use of emails, as well as recent studies indicating that email marketing is not yet dead and will not die out anytime soon. Furthermore, email marketing channels have a far greater reach than those seen on current social media platforms.