Natural stone jewelry is very popular right now. Just like costume jewelry, these adornments are intended to enhance your beauty, while bringing you a certain well-being thanks to their virtues. This is how a market for the sale of natural stone jewelry was born.
If you too want to get into this sector, it will not be easy to do well, and success in such a universe will depend on how you proceed. Several factors must be taken into account before starting, especially with regard to the sales channels and the targeted clientele. Why and how to start a business selling natural larimar stone jewelry? We give you some tips.
Why buy natural stone jewelry: understanding lithotherapy
Lithotherapy is a natural method of care using stones, crystals and minerals in different forms. Each stone emits its own energy. This energy stems from its various properties which are: the color, the level of purity, the chemical composition and the crystalline geometry . Natural stones, depending on their nature, have many advantages:
- They positively influence the physical and mental state thanks to the energy they release. The stones act in the form of vibrations.
- They facilitate personal development.
- The internal vibrations of the stones make it possible to soothe tensions and restore your self-confidence .
- They fight against negative emotions such as stress, depression, jealousy, anxiety, anger. They also allow the maintenance of positive energies.
- They help combat certain addictive behaviors, such as alcoholism and smoking.
- They absorb negative energies to soothe the user and those around them.
How to start a jewelry resale business?
Before thinking about taking care of your marketing, it is essential to find a supplier who will be able to bring you satisfaction, through attractive prices and good product quality.
Find the right natural stone jewelry suppliers or wholesalers
To start your business, it is preferable to buy from a wholesaler in France, rather than from a retailer abroad, because you will thus optimize your purchasing costs. However, it is important to know the addresses of good natural stone jewelry wholesalers . They offer various ranges of jewelry and stones individually, to allow you to sell a varied catalog of products. You will be able to find a jewelry wholesaler to meet all the needs of your future customers.
It will be important to carefully compare the different wholesalers on the market, in order to make the most appropriate choice: the one that will allow you to find natural stones and stone jewelry that are inexpensive, but of good quality . The success of your business depends on it! Do not neglect one for the benefit of the other! The right compromise is essential to optimize your chances of success.
Identify customers
Your customers can be teenagers, students, adults or seniors, regardless of gender. Consideration should also be given to purchasing for other people as gifts. It is even one of the main reasons for buying jewelry in the lithotherapy sector. For Christmas, a birthday or just to please his beloved, these jewels are in great demand. Depending on the target clientele, you will know which ranges of natural stone jewelry you should focus on.
Define sales channels
Online sales being the ideal sales channel, you can create a website on which you will post photos of your items, detailing them (virtues of the stones, use, etc.) and putting the selling prices. Thus, customers will know exactly which stone to choose according to their needs.
Beyond a website, social networks are also an excellent means of sale. Facebook, Instagram, Snapchat; These are all supports that can help you develop your business. Hairdressing salons, small shops or fairgrounds are also traditional sales channels for jewelry and are still popular.
If you have friends who match the age group of your target clientele, why not have them wear your jewelry and do photo shoots? You know what they say: a picture is worth more than 1000 words! If it is of course important to highlight the virtues of the stones in an explicit text, a beautiful photo will also be a significant element to seduce your customers. Do not hesitate to ask your contacts to like your pages and to subscribe. Thus, they will regularly discover your new publications.
Choose jewelry ranges
The ranges of natural stone costume jewelry are diverse and come in several models. There are necklaces, rings, earrings, bracelets, pendants and many other accessories .
Watch the trends
By following the trends, you will be able to define the type of jewelry that you really want to put on the market. Check fashion and jewelry blogs regularly to master seasonal trends . Following trends will also allow you to renew your articles to attract new customers. There are many trends when it comes to costume jewelry or natural stone jewelry. It is therefore important to keep up to date.
Deliver the products
To deliver the products, it will be necessary to have at your disposal a reliable delivery service . In addition to reliability, he must be punctual and master the different delivery regions. You can find several delivery methods online. It will also be necessary to think about the transport packaging of the jewelry for the delivery. If a secure delivery is essential, it will also be necessary to place the jewel in a pretty case, which will amaze the customer as soon as he opens his package.
A little extra that will earn you points and encourage your customers to order from you again!
In summary
Thus, to start reselling natural stone jewelry, you have to assess the market and above all find a good supplier. You will also have to choose the legal status that suits you best. We particularly recommend that of auto-entrepreneur or micro-enterprise to start, but you will have to develop it if your activity takes on the scale you hope.
Finally, put in place good communication to attract customers . Your strategy will have to highlight your professionalism, your seriousness and the quality of your jewelry, through texts and photos that will seduce your prospects.