Influencer marketing is becoming more popular as a way for brands to raise brand awareness and increase conversions through influencer recommendations. The influencer market is anticipated to reach INR.2,200 Cr by 2025, according to a report by GroupM Inca. (business marketing)
Although inherent risks might associate with influencer marketing, such as phoney influencers and low-engagement audiences, with the correct data set to guide your decisions, influencer marketing is incredibly valuable for your business and bottom line. D2C firms like as Mcaffeine, Sarva, and Bombay Shaving Company are already reaping the benefits of influencer marketing.
Take our word for it: partnering with the proper influencers leads to an increase in sales, more engagement, and increased brand trust, according to 62 percent of marketers.
So, in this article, we’ll walk you through various types of influencer marketing methods and provide you with a step-by-step strategy that you can use right away. Let’s get start of it.
Influencer marketing strategies come in a variety of shapes and sizes.
According to reports, 75% of businesses allocate a major percentage of their marketing budget on influencer marketing. This demonstrates that most businesses are aware that influencer marketing can help them acquire new customers and build their social media following.
You can work with an influencer on a social media site in a variety of ways. After you’ve found the ideal influencer, you’ll want to make sure your campaign objectives are crystal clear. Having more goal clarity from the start will allow you to select influencers who will assist you in achieving your objectives rather than partnering with someone who may not be helpful.
So, here are some examples of influencer marketing initiatives that you may use to generate leads:
Brand Ambassadors for the Long Term (business marketing)
While a one-time sponsored post with an influencer will almost always increase brand awareness, an ambassador agreement can be more profitable for both sides. You can offer an ambassadorship with a defined set of terms once you’ve located an influencer who shares your brand’s mission and has an engaged following in your industry.
Typically, an influencer will represent your business and product by producing regular value-added material for both audiences. A key influencer that is a true fit for your brand should be your brand ambassador. Your brand ambassador should align with your brand image and have similar basic beliefs, in addition to belonging to your target demographic.
For a more convincing and authentic result, influencer brand ambassadors advertise your goods less frequently to their network and instead focus on integrating your brand into their lifestyle.
Adobe, for example, realised that one of its employees was generating more revenue through his social media channels than Adobe’s own. They realised the power of a brand ambassador and created the Adobe Social Shift Program, which allowed its employees to double as brand ambassadors, increasing monthly visitation from 400 to 10,000.
Contests, Giveaways, Events, and Sweepstakes (business marketing)
Launching an influencer marketing campaign with a special giveaway or contest is a terrific approach to boost sales. An event or contest creates a sense of urgency since the audience believes they have access to a limited-time offer. Add in the influencer’s audience awareness and engagement, and you’ve got yourself a fantastic customer acquisition opportunity.
It’s no secret that coupons and discounts almost always work in consumer psychology, but when they’re routed through their favourite social media celebrity, consumers are much more incentivized. The consequence is a combination of cultural conformity and apprehension over missing out on a good deal.
Takeover of Social Media
In a social media takeover, you give an influencer control of your social media accounts. The influencer provides unique material on your page over a set period of time, like as posts, stories, or reels, to help disseminate your business message and interact with both audiences. This accomplishes two goals: the influencer directs their whole following to your page for cross-promotion, and the influencer generates fresh, dynamic content from a distinct perspective.
You can see a wonderful example of a social media takeover here. Goop, Gwyneth Paltrow’s renowned health brand, recently staged an Instagram takeover with Dr. Shauna Shapiro, who discussed the benefits of meditating, and cross-promoted the following between the two accounts.
Sponsored Social Media Content
Have you ever seen an influencer’s post with the word “Sponsored” at the top? It signifies the influencer’s post is being sponsored by the brand in some way, whether monetary, product-based, or service-based.
Sponsored content is an excellent approach to get your brand’s message across without being too promotional. When presented as native advertisements, which have the same form and purpose as the influencer’s non-sponsored posts but give more value than simply a product promotion, 80 percent of millennials say sponsored posts deliver a favourable user experience.
Komal Pandey, a fashion influencer, works with some of the industry’s most well-known brands on a regular basis.
