Mobile apps have become an essential asset for eCommerce businesses. Gone are the days when having a website was enough for businesses. Now, as the customer’s shopping habits and demand for a better experience are levelling up, companies are compelled to have decently developed mobile applications to be relevant in the market.
You are leaving a lot on the table if you have an eCommerce business and don’t have a mobile application. A mobile app built by an expert eCommerce application development company has the potential to bring immense growth to your organisation.
In this article, we will discuss what benefits an eCommerce mobile will offer your business. So stay tuned to know the advantages of having an app for your business and how you can turn this asset into a revenue-generating tool.
Benefits of developing a mobile app for your eCommerce business
Customer Loyalty
A well-designed mobile application with consistent branding offers a great user experience. It makes your business seem more authentic and professional, which helps your customers trust you, resulting in a loyal customer base. Moreover, conducting royalty programs like cashback offers, discounts, referral programs, and offering 24×7 customer support to solve their queries can also increase customer loyalty.
Increased Revenue
Initially, generating revenue from a mobile app could seem hard. However, an application with the right concept and good functionality brings more clients. And more clients mean more sales, and consequently, your business has increased revenue. Moreover, functionalities like push notifications also help increase sales. You can offer your customers information about your products or offers and encourage them to make a purchase through push notifications.
Improved Marketing Communication
As smartphones are widespread, they can be a great device to connect customers with the brand. Mobile apps can improve the way users interact with the company, get information, and purchase. As mobile phone users are increasing daily, businesses should include these gadgets in their marketing approaches. This will enhance the way customers interact with the organisation.
Enhanced Customer Experience
Modern consumers expect a consistent and personalised user experience with the brand. And apparently, the website has some limitations and could not offer this user experience to a satisfactory extent. Thus, a mobile app is necessary. A well-built mobile app from a top mobile app development company can improve your customer experience. Moreover, you should also incorporate emerging technologies like Machine Learning, Artificial Intelligence, Augmented Reality, Virtual Reality, etc., to help your clients make informed purchase decisions.
Improved Visitor Engagement
Mobile can also assist in improving visitor engagement. You can use the features of potential buyers’ smartphones to offer them a seamless engagement experience. For example, you can use the GPS to geotag the current location of your buyer as a shipping address. Moreover, you can use a camera to help your customer with image searching and a microphone to enable them to search your products with a verbal command.
Reduced Cart Abandonment Rates
The shopping cart abandonment rate is one of the major problems in eCommerce businesses. On average, the shopping cart abandonment rate is 75%, which means 3 out of 4 customers drop products from their cart and do not complete the purchase. With a mobile app, you can lower your shopping cart abandonment rate. In addition, mobile apps can store delivery addresses and payment methods, allowing customers to finish the purchase process in a single tap.
Boost Brand Recognition
Due to the immense competition in the eCommerce industry, branding is vital to turning your business into a brand. As we have said earlier, branding can help your customers trust you, which eventually strengthens customer loyalty. Users spend 5-6 hours a day on their mobiles. And having your app installed on their device can boost your relationship with them without extra effort.
Higher Conversion Rate
This is another essential benefit of a mobile app that encourages businesses. Today, customers prefer a seamless shopping experience over anything else. They expect a faster purchasing process, which a mobile application can easily provide. Integrating e-wallets with your mobile app can finish your buying process with a single tap. And this is one of the prime reasons a mobile application can get more conversions than a website.
Wrapping Up
Mobile apps are essential for eCommerce, so much so that eCommerce web development and mobile development often take place simultaneously. Although every eCommerce business is different and they might need a different approach to attain success, looking at the benefits mentioned above, mobile apps could indeed be a significant factor in their recognition and revenue.