Mobile shopping is more popular than ever. In the early days of the pandemic, e-commerce apps increased as they offered online shopping as a convenient alternative to closed brick-and-mortar stores. But now, despite the reopening of many markets, our iOS app development agency remains the preferred channel for making the best apps. The continued use of e-commerce apps is largely due to technological advances worldwide, including improvements in everything from digital payments to logistics. But it also reflects the value verticals continue to demonstrate as shopping opportunities and purchases diversify.
Ecommerce app installs are higher than early pandemic levels:
Overall, e-commerce app installs slowed slightly in the first half of 2022 but are still above early pandemic levels. There was a 3% increase in e-commerce app installs in the first half of 2022 compared to the first half of 2020. Additionally, May was his best month for e-commerce apps in 2022, with installs beating his 1H 2022 average by 5%. Overall, the number of installs has remained relatively stable, with no significant decline post-pandemic.
E-commerce apps continue to grow in 2023
As of 2022, e-commerce app sessions are steadily increasing. Meetings in the first half of 2022 were 8% higher than the 2021 average and 6% higher than the 1H21 average. Impressively, the number of e-commerce app sessions is much higher than earlier in the pandemic. Sessions in the first half of 2022 were 31% higher than the average in the first half of 2020. It shows that the shift to mobile shopping is not a passing trend but an industry mainstay. We also analyzed the growth rate of e-commerce sessions by sub-industry. The deal discovery app saw the highest growth in the first half of 2022, with a 9% increase in sessions compared to the first half of 2021.
The amount of money users spend on apps is increasing year by year:
Additionally, while e-commerce app in-app revenue is declining in 2022 (46% year-on-year growth in 2021), it still surpassed the average in-app revenue in 2020. He increased by 91% in the first half of 2022 compared to app revenue in the first half of 2020. In-app revenue in May 2022 was also the highest of the year, 12% higher than the first half of the 2022 average.
May 2021 e-commerce in-app revenue was the highest ever tracked by Adjust. The month was 9% higher than November 2021 and 18% higher than the annual average. How to grow e-commerce apps in 2022? With overall economic activity slowing, key trends suggest that e-commerce apps still have room to grow. Especially with the upcoming holiday season, users spend a lot of time and money gifting their loved ones. In 2022, m-commerce sales in the US alone are expected to exceed $432 billion, double his 2021 sales ($222.1 billion). Here are some of the top ways your ecommerce app can help you attract more customers, increase user retention, and increase sales during the busy 2022 season.
A personalized shopping experience is key:
A personalized user experience is an effective way to increase conversions, sales, and leads. Consumers want personalized experiences at every touchpoint in their customer journey, from personalized advertising to customized product recommendations. However, customer needs constantly change, requiring continuous optimization of the user experience. Today, artificial intelligence (AI) takes the guesswork out of experimentation.
Understand your users better with app analytics
App analytics provide key insights about your users and ensure your app’s success in this competitive market at best iOS app development agency. You can also find the best way to use your resources to reach your goals. For example, app analytics show when users leave, return on ad spend (ROAS), and user lifetime value (LTV). It allows you to make smart, fast, data-driven decisions to improve your app’s performance.
See the big picture
It ranges from hardware acceleration to OpenGL, bitmap loading, home launcher, and battery life. Overlay bitmaps, paint on canvas, and keep your application from draining your battery at top iOS app development agency in USA.
Manipulate everything you have
A smooth experience and seamless functionality are the cornerstones of a successful Android app. Well-designed Android apps can save memory and drawing time.
Avoid background tasks and draw fewer bitmaps
Before designing your app, you should take a step back and see how your target platform works. Branding should be implemented industry-wide. If your app renders differently across platforms, use a single code base and ensure you have the right tools to increase code reuse.
Cross-platform tools ensure code reusability
100% code reusability doesn’t make sense because the app has less UI control, but it looks the same on all target platforms. High reusability is an important factor when considering in-app logic.
Ultimately, this is what could determine the upcoming of your corporate. All decisions are made carefully considering the price, quality, and time among many other significant issues.
Endnote:
TechnBrains advanced analytics solution, helps solve this problem by providing time-saving tools for data reporting, visualization, and analysis in one place for all your campaigns and channels. Helpful. Our iOS app development agency gives marketers complete visibility into performance metrics and detailed insights to quickly optimize campaigns and focus on growth.