5 Ways You’re Neglecting Your Conversions to Landing Pages
It’s a sad pity that we’ve heard (Buy Facebook Likes)over and over repeatedly in this business.
My ad gets hundreds of clicks, but none of them convert.” After checking three times for broken links or defective submission buttons and re-evaluating your market. You’re left wondering what’s wrong with your visitors and why they’re not making the desired conversions.
Something could have occurred while the people had been on the landing page. Perhaps they experienced all kinds of web interruptions at precisely the time you were asking them to fill out your form.
Maybe Chrome, Safari, and Firefox browsers worldwide crashed and prevented people from filling out the form. (It could happen, doesn’t it?)
While these scenarios are as convenient as they could be, the most plausible explanation is that (bear with me) you’re creating a fake landing page for your site.
Don’t worry. It happens to all of us. As the odds are stacked against us, self-sabotage is usually relatively easy to spot.
#1 Loading Time Lag
Sometimes I am amazed at how often I find this issue on landing pages. Your time, energy, and cost are wasted if a visitor abandons your page before it completes loading.
As the digital landscape changes, users’ expectations of loading times are becoming more demanding. According to Google, 53% of people will quit a website when it takes more than three minutes to open. Similar research suggests that the average website takes 15 minutes to load.
Don’t allow speed to be your touchdown page’s death. The factors that could influence this include:
- A slow host provider
- Poor image optimization
- Unclean web code
- Many server requests
- Massive web file files
Test your load speed frequently and aim for the sweet spot between 2 and 3 seconds.
2. Disconnect from Your Design for Ads
If you’re attracting hundreds of visitors to your advertisement, but your conversion rate is low when you land on the page, the problem could be due to the layout of the landing page.
We’ve seen attractive, stunningly designed advertisements that lead to a landing page with a completely different appearance and feel.
While both may look beautiful and adhere to the top techniques of designing for conversions, the visual differences are enough to be a source of confusion for an uninvolved internet user.
Let’s look at this illustration below, which comes from an earlier Wealthfront campaign. (source)
wealth front-campaign
The Facebook ads included an illustration that did not make it onto their landing page in any way. By scanning both media (and it’s important to remember that most users scan online! ), It doesn’t seem like they’re a one-of-a-kind campaign.
#3: Giving Your Visitors Too Many Choices
Your audience could be part of the working population who must balance the demands of family life, responsibilities as well as financial deadlines…the list is endless. The landing pages should provide an easy and stress-free space, providing simplicity and clarity with a singular goal.
Note: Click here
I’d wager a bottle of wine that we’ve encountered a myriad of websites with way too many call-to-actions and choices to select from. For companies and marketers, it’s a form of loss of conversion; for the user, they could be faced with a complicated experience that could deter visitors from continuing.
Don’t overlook the benefits of offering your visitors fewer options on your landing page. Consider Geico as an example. There is no confusion about what the user should do on the landing page. One option is a simple conversion.
Geico-landing-page
Another simple example can be found in that Neil Patel’s creation for Crazy Egg. One call-to-action, one field to fill in one point of conversion. It’s straight to the core with no noises that conflict with the webpage.
#4: Thinking a Mobile Responsive Design will Make a Difference?
Most likely, your ads are on social advertising networks. The majority of these users are likely to be using their mobile phones. If there’s a single aspect of consumer behavior that I’d like every business to be aware of, your mobile users behave differently than your desktop visitors!
Mobile audiences have significantly greater concentration levels of distractions to compete with, and their goals are different. If you believe the landing page’s desktop-friendly design will attract a mobile audience is a sabotage, with a capital “S.’
What’s appropriate for desktop design may not be the same for mobile designs. Don’t rely on your responsive template, and pray for the most effective results.
Learn from the leading authority for conversions Neil Patel, who provides more information on the topic within “The Anatomy of a Mobile Landing Page That converts like Crazy.”
#5: Failure to Allow Auto Complete
I’m not going to sit and say that your form isn’t long enough. It’s the responsibility of each team member to determine the amount of information about customers you’ll collect.
Therefore, while shorter forms are generally better, if you can limit the number of fields you need, you’re responsible for making every effort to make it simpler for visitors. Making autocomplete available is an excellent option to make the visitor’s experience effortless and speedy.
The two browsers, Chrome and Safari (provided that the user can enable the features), can include the autocomplete feature. It’s all about using the correct HTML attributes. For example, to enable autocomplete to fields for email, the HTML code would read”. (Learn more about form control here).
Other auto-complete functions can be accessed through the users’ devices, such as GPS, voice, and Contacts. Imagine yourself in the shoes of a person who has 30 minutes to spare and look into different, inventive methods to reduce the friction.
