As with many medical clinics and other health businesses, is health marketing synonymous with stress? The very strict regulations in this sector, the lack of time, or the lack of resources prevent you from looking into the question? Know that there are several ways to promote your business while complying with regulations. Among these means is the corporate blog.
Maintaining a health blog is a powerful marketing tool for your medical clinic. Among other things, it can allow you to acquire new patients. If you set up a good content strategy, here are the many benefits that a blog can bring you.
Increase your website traffic
Regularly publishing relevant articles on your health blog sends a good signal to Google and thus improves your SEO on the web. You will get better results if you include the right keywords in your articles.
You should write for your readers, not yourself. It may sound trite, but many companies don’t have their audience in mind when creating content. Make sure you know your target audience’s questions and answer them through your articles.
By optimizing your texts for search engines, you will have a better chance that Internet users who search for these keywords on the web will land on your page. Companies that publish content regularly receive 8 times more traffic to their website.
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Educate your audience
There is so much misinformation about health on the internet. Be the company that gives the right information. Distinguish yourself from others by writing educational, credible articles based on reliable sources that are easy to understand and answer your visitors’ questions.
Don’t just write to promote your services. Your content must bring real added value to your readers. This will earn their trust. In addition, you will establish yourself as a reference in your field. Whenever they look for information related to their health, it is on your blog that they will go.
Convert visitors into customers
You have succeeded in gaining the trust of your visitors. They know your products or services. Your content has effectively answered their questions. Be sure to use the right calls to action at the end of each article. Eh yes! If you don’t tell your readers what to do, they won’t guess.
Humanize your brand
Your blog offers your audience the opportunity to perceive your medical website design, clinic’s tone, culture, mission, and values . This connects your patients to the human behind your brand and doesn’t make them feel ashamed as with traditional advertising campaigns.
Also, remember to show them behind the scenes of your establishment as if they were there.
Have long-term results
The beauty of a blog is that it produces effects that last a long time. Articles you have created will continue to appear in search engine results weeks, months, or even years after publication.
Which means they will continue to drive traffic to your website. Don’t forget to refresh them occasionally to ensure they’re always relevant and up-to-date. A study has shown that blogging reduces marketing costs by around 60%.
Although having specific requirements, health marketing is necessary for any company operating in this sector, especially in this age of digital marketing. Familiarize yourself with the different regulations to know what you can and cannot write in your articles. For example, your medical clinic or health organization cannot afford to be without a health blog.
Blogging brings tangible and lasting benefits. It increases your online visibility, allows you to position yourself as an expert in your field, win new patients and save on your marketing budget. You no longer have to stress about marketing your medical clinic.
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