1) It’s loaded with stock photography that’s either bland or cheesy. (website builder)
At best, bad stock photos are bland; at worst, they’re absurd. Images are useful if they clarify something for a visitor, but generic stock imagery isn’t helpful to either visitors or your company. (website builder)
Showing real photos of clients, staff, your company, your product, and your location is far better. If you don’t have any of those, have a look at our list of the top non-cheesy stock photo websites for free. You can make images that closely relate to what you do if you’re exceptionally design smart. (If you need more help, check out this beginner’s introduction to visual content development.)
2) There is a contact form, but no more information about how to reach them.(website builder)
Although a ‘Contact Us’ form may appear to be a simple approach to build an opt-in email list, it is the least valuable kind of lead creation for both you and your site users. Not only is it incredibly general, but it also makes no indication as to whether or not the contact wishes to receive further contacts from you. It’s more likely that they have a one-time issue or request that requires attention.
Let’s pretend they do have a one-time request. There’s nothing wrong with having a “Contact Us” feature on your website, but it shouldn’t be the sole way you and your customers communicate. If a visitor or customer requires assistance, they expect it right away. They don’t want to fill out a form and wait for a response, assuming one comes at all.
Allow people to contact you via email, phone, and social media, and provide contact information on your website. (To learn more about how to make a fantastic ‘Contact Us’ page, read this blog post.)
3) It doesn’t make it clear what your business does.
It’s annoying to go around a firm’s website and not get a clear sense of what the company actually delivers, similar to a terrible ‘About Us’ page.
The greatest websites make it clear who they are, what they do, and/or what you (the visitor) can accomplish on their site. You might be able to get away with not describing who you are and what you do if you’re a well-known brand or company (for example, Coca-Cola). Most establishments, however, must still respond to these queries so that each visitor knows they are in the “correct” location.
In his best-selling book, Don’t Make Me Think, Steven Krugg says it best: If visitors can’t figure out what you do in seconds, they won’t stay long. Here are 15 fantastic homepage design examples from businesses that excelled at it.
4) The copy is keyword-stuffed.
Remember when you went to a website in the early 2000s and saw paragraphs upon paragraphs of copy? Apart from being aesthetically overwhelming, reading that material reveals little more than a list of keywords intended for crawlers rather than humans.
Even though Google’s algorithm is significantly more adept at identifying a page’s relevancy than it was 10 years ago, some websites are still writing for bots. One of the most typical search engine optimization (SEO) blunders marketers make is stuffing their content with keywords. While keywords are essential for SEO performance, keyword stuffing will result in a penalty from Google.
More importantly, keyword-heavy copy degrades the reader’s experience. Rather than stuffing a keyword into every available space, read this blog post to learn about the five areas of your website where you should optimise for keywords.
5) The content lacks social sharing options.
If you’re writing for humans, your website most likely has some incredibly engaging information that people want to share on social media. That’s why it’s such a letdown to scroll up and down your website looking for a “Tweet This!” button only to discover there aren’t any social sharing buttons.
Because your visitors don’t have to manually copy and paste your URL and create a tweet, social sharing buttons make it simple for them to share your information on social media. Easy social sharing options increase the visibility of your material, resulting in more site traffic, improved search engine results, and more lead generation prospects.
Learn how to make social sharing and follow buttons for the major social networks by reading this blog post.
6) It is devoid of a blog.
If you don’t have a blog, you’re missing out on an opportunity to deliver a wealth of information to your readers. (You’re also missing out on opportunities to improve your ranking.)
Consumers nowadays have the ability to conduct in-depth company research on their own before contacting a salesperson. If consumers find answers to their typical questions in posts on your company’s blog, they’ll be much more likely to trust what you have to say because you’ve previously helped them. (One of the numerous advantages of business blogging is this.)
7) It uses titles and headlines that are out of context with the content.
If you’re a frequent content writer, you understand the value of a well-crafted title. People will click through to read what you’ve written if the headline is compelling. Visitors will be disappointed if they are presented with information that is irrelevant to the title you gave, and they will frequently depart your site.
This is why clickbait titles aren’t the most effective approach to drive traffic to your website. They take advantage of our inquisitive nature. If you’re going to use that strategy, make sure your content is as exciting as the title. You’ll just annoy folks if you don’t.
The takeaway: While it’s vital to grab people’s attention with titles, be sure they’re not deceptive and that your content can genuinely offer what you promised.
Source: website builder
