Product visibility is crucial to Amazon success. Getting to the first page of search results is a difficult undertaking for new merchants with minimal sales history or reviews. This is where Amazon PPC advertising comes into play.
Sellers can build adverts for their products using Amazon PPC. These ads will appear in Amazon’s search results and other related product listings, as well as on platforms other than Amazon, for selected keywords.
They’re one of the most efficient techniques to boost your Amazon product’s conversion rates and discoverability.
Best Amazon PPC Hacks for Sellers
This is a challenging question to respond to. The meaning of a “good” plan changes depending on your objectives. However, every PPC campaign needs to follow a few tried-and-true methods in order to be successful.
1. Use Automatic Campaigns
While manual-targeted campaigns allow you to fine-tune your adverts, automation campaigns have their own set of advantages. They’re an excellent resource for finding new high-converting long-tail keywords that result in conversions.
When it comes to optimizing your Amazon PPC listings, keyword research is crucial. For each ad group, you should conduct a manual and automatic campaign at the same time. Allow the campaigns to run for a few weeks. Relevant keywords that lead to conversions will very certainly appear in the automated campaign.
All that remains is to transfer the high-converting keywords to your manual campaign for additional tuning. Manual campaigns provide you more control over your advertising budget and help you meet your ACoS goals (advertising cost of sale.)
2. Structure your campaigns
Always make sure your campaigns are well-organized. Spending money bidding against yourself is the worst thing you can do. When building ad groups, you can group your products into the following categories:
- By kind of product
- According to the brand
- by your top competitors/top sellers
To avoid any overlap, make sure your categorization is consistent.
3. Keep similar products in your ad groups
Do women’s running shoes and men’s sneakers belong in the same ad group? While there is no one-size-fits-all answer to this topic, they do not belong together the majority of the time.
Make sure that all of the products in an ad group have similar target keywords when you’re generating them. If you have a huge portfolio, this is much more crucial.
4. Use negative keywords
If you see that some keywords get a lot of clicks but no conversions, it’s generally because the keyword isn’t relevant to your offering.
You must ensure that your product is not advertised for these search phrases in such circumstances.
Marking irrelevant keywords as ‘negative’ terms is the best approach to do it. Following that, your products will not be marketed for those keywords.
Make sure not to add too many ‘negative’ keywords to your list, especially if they are relevant to your offering. If low conversions are a problem, you might want to cut your bid on the relevant keywords.
These keywords can be used in two ways to fine-tune your campaign:
- Negative Phrase: For the search keyword or close variations of it, your advertising will not appear.
- Negative Exact: Your advertising will not appear if the search phrase is exact.
These keywords must be identified in order to reduce ad spend and improve ACoS.
5. Make data-informed choices
The new oil is data. Without consistent and actionable data, optimizing your Amazon PPC ads is impossible.
While Amazon gives all necessary information about your campaigns, it might be difficult to sift through the noise to find what you need.
How can you make sense of campaign reports, which are critical to expanding your Amazon business?
Many tools like SellerApp offer data analytics solutions to help clear the clutter and stay competitive in the e-commerce marketplace.
6. Bid on your own brand
You might be asking why you’d want to start PPC advertisements for your own brand name.
It’s because your rivals are doing the same thing. If you have a well-known brand, it’s critical to safeguard your consumer base and keep competitors from snatching your market share.
Bid on your competitors’ brand names, on the other hand, if you want to grow your brand name and consumer base. This will ensure that your products appear when customers search for products similar to those of your competitors.
7. Cut out the non-performers
When you advertise on Amazon, you’re either trying to increase sales or raise brand awareness. In any case, selecting the proper goods to sell on Amazon is crucial.
It’s recommended that you quit advertising your product if it’s not flying off the shelves even after a focused PPC campaign. In rare circumstances, you may need to remove the listing entirely to save money.
Because your money is valuable, only invest it in things that will provide you a good return!
8. Optimize your campaigns regularly
Make sure you’re keeping an eye on your campaigns. This applies to both manual and automated marketing. Check which keywords brought in the most traffic and resulted in the most conversions at the end of each week.
Adjust your bids to suit the performance of your keywords. Only data should be used to guide your selections. The ACoS for each of your keywords may be found in SellerApp’s PPC dashboard.
- Reduce the bid if the ACoS of a keyword exceeds your aim.
- You should bid higher if a term is performing well but the ACoS is lower than the goal value.
- If there are any keywords that aren’t bringing in any traffic, consider increasing the bid for a week.
- If you come across terms that aren’t relevant to your listing, add them to your list of negative keywords.
PPC campaign optimization is a full-time job. SellerApp, for example, can help you automate your campaign management process. All you have to do now is set your ACoS target. The rest will be handled by the SellerApp algorithm. It will optimize your ad campaigns based on which keywords are doing well and which are not.
Conclusion
As I previously stated, there is no such thing as a one-size-fits-all plan. These pointers, on the other hand, will assist you throughout your campaigns, regardless of the goal.
A well-managed advertising strategy is non-negotiable for long-term success in the e-commerce business, especially with increased competition.
Amazon’s PPC ads are designed to help you reach customers at every stage of the buying process.
Read More : What is a Good ACOS on Amazon PPC Campaigns
